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Life project
SS20

SS20

ELENAREVA Spring-Summer 2020 collection is a manifesto to contemporary femininity free of exaggeration and external redundancy. Designer Elena Reva looks for the inspiration in the one-act ballet "Bella Figura" by Jiří Kylián, who deconstructs academic canons and offers the audience to enjoy the dance itself, avoiding distracting elements such as costumes or decorations. Same as Kylián, Elena Reva avoids rules and academism in SS20 collection, focusing on easy shapes and humble color palette. Black and white lightweight fabrics are combined with bright splashes of baby pink and blood orange.Flowing silk is used to add an ultimate volume to the volant...

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Life project
FW19

FW19

The collection of the new season designer Elena Reva dedicates to mysterious aphrodisiacs. Fragrant substances derived from exotic plants are shrouded in hundreds of legends. In Indonesia the bed of the newlyweds is decorated with ylang-ylang flowers, tuberose plunges the most virtuous into sin, and jasmine symbolizes a passion that is stronger than any restrictions. Exploring the subject, Elena Reva creates aphrodisiacs clothes – dresses with slits at the waist, that reminds the flower petals, one shoulder tops, and the brand signature bustiers. In FW19 season Elena Reva prefers more minimalistic silhouettes, asymmetrical solutions with folds comparing with romantic flounces...

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Life project
SS19

SS19

The heroine of the new ELENAREVA SS19 collection is a fashion nomad, a wanderer. Elena Reva is inspired by mythological desert flower exploring ideas of adventurism, bold freedom spirit, youth, fiery glance. This poetic image of ELENAREVA woman designer places in the boundless desert landscape, behind the wheel of a vintage muscle car and, surprisingly, in the clear modern office space. Elena finds inspiration for the new collection in traditional costume of African Berbers and the oeuvre of American artist-modernist Georgia O’Keef. The painter’s signature suggestive mood is signified through flowing silk textures, asymmetrical cuts and sensual floral prints developed...

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Life project
FW18

FW18

ELENAREVA Fall-Winter 18.19 collection is a dialogue between two eras -- the daring and eclectic 2000s and the luxurious, seductive and liberating 70s. The designer Elena Reva found inspiration for the collection in one of the emblematic film dramas of that era, Arthur Healer's Love Story (1970). Elena is trying to reimagine the movie's main character and put her in modern context, creating a collection of signature chiffon dresses with voluminous sleeves with delicate pleats, skinny neck scarves and sport laces. The designer suggests combining a massive masculine jacket with long skinny trousers or a sleek midi-length skirt. Another label's...

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