SS25
Rose aesthetics in the new ELENAREVA Spring-Summer 2025
Collection
ELENAREVA, the distinguished Ukrainian fashion brand, proudly announces the launch
of its Spring-Summer 2025 collection. Drawing from a deep well of inspiration,
designer Elena Reva has crafted a line that resonates with the strength and energy of
femininity, symbolically represented through the exquisite beauty of rose flowers.
Elena Reva's enduring muse is the formidable yet graceful essence of women. This
season, she artfully parallels the characteristics of roses with the multifaceted nature
of femininity. The rose, known in antiquity as "ora," serves as a rich metaphor for
harmony and beauty.
"Every woman in our country is like a rose to me. She embodies beauty, strength, and
resilience, as well as subtlety and grace. I want every woman to tap into this
inexhaustible resource of powerful energy, enabling her to present her full greatness
and beauty to the world," says Reva.
The collection is deeply rooted in the mythological symbolism of roses, a motif that has
adorned Ukrainian textiles for centuries. Roses, which are reminiscent of the sun and
symbolize fiery blood through the ancient word "ora," are integral to this collection.
They also represent the goddess of love, Lada, and her daughter, the goddess of
spring, Lela, symbolizing benevolence and fortune. The red rose, in particular,
epitomizes maidenly beauty and purity, while its geometric patterns reflect the
universe's harmonious forces.
The ELENAREVA Spring-Summer 2025 collection marries these rich symbols with
modern fashion. Key elements include hand-embroidered roses using the traditional
vyshyvanka stitch technique. Black threads on black transparent organza create a
mysterious allure, emphasizing the collection's elegance and sophistication. This
intricate embroidery also adorns pastel pink silk and black wool corsets, jackets, and
skirts, staples of the brand's seasonal offerings.
Central to the collection is a delicate print scattered on pale pink silk pajamas,
developed in collaboration with Ukrainian artist Lina Nechyporuk. Additionally, a new
origami rose technique embellishes the corset of a pink silk dress and bodice,
showcasing the brand's craftsmanship and attention to detail.
The collection's symbolism extends to a striking bright red suit with an oversized jacket
and a vibrant red dress adorned with chiffon flounces, evoking the image of scattered
rose petals. The straight, elegant silhouettes of black dresses mirror the steadfast
resilience of a rose stem, which protects itself with thorns. Softer, more delicate looks
include a slip skirt and top in powder pink, alongside pastel pink and white dresses.
From fitted dresses and textured pants to transparent elements and pastel hues, the
collection is a testament to ELENAREVA's refined aesthetic. Statement earrings,
shaped like a twisted rose stem in the form of an infinity sign, further encapsulate the
collection's theme.
Explore the new ELENAREVA Spring-Summer 2025 collection on the brand's website
and experience the harmonious blend of tradition and modernity that defines this
season's offerings.
